MEET JAMIE BYERS

Our slogan was born from my 14-year journey as a hairstylist, where I discovered that my job went far beyond great hair. I became a confidant, a cheerleader, a trusted friend to my clients. I was the one standing behind countless women, hands on their shoulders, as they shared their dreams, setbacks, and triumphs. That space, rooted in connection and support, ignited my passion for being a true girls' girl.

Then came my daughter. Her name gave this brand its identity. Frankie became the heart of it all. My hope for her, and for every girl, is to dream boldly, lift others up, and always stand strong in sisterhood.

Frankie’s Beauty isn’t just about clean, beautiful products. It’s a celebration of womanhood, of female founders, of moms who make magic happen. It’s a movement to empower, inspire, and shine a little brighter—together.